Panasonic Avionics Corporation (Panasonic) has appointed Gaston Sandoval, as Global Head of Marketing and Product Management. In this role, Gaston will lead Panasonic’s marketing and product strategy as the company evolves into a digital platform and services company and delivers the next generation of passenger experiences. As Global Head of Marketing and Product Management, Sandoval will oversee Panasonic’s branding, market insights, product marketing, performance marketing, content marketing, creative, communications, as well as product management.
Before Panasonic, Sandoval enjoyed a lengthy, successful career at IBM. As Chief Operating Officer of IBM Digital, he led the deployment and market expansion of IBM’s Marketplace. Under his leadership, IBM Marketplace’s portfolio grew to include over 1,000 digital offerings, creating a new business unit with more than US$1 billion in annual sales.
