The American Institute of Aeronautics and Astronautics (AIAA), has named Katie Taplett as managing director of Member and Market Development.
Taplett brings almost thirty years of sales, business development, and market/partnership development experience in the field of media and information services, working specifically with various business-to-business content providers and trade publishers within the aviation and space communities.
She has extensive expertise in the strategic implementation of client sales engagement with both U.S. and non-U.S. clients with a focus on digital media, lead generation, and content creation. Taplett also has significant experience in the development of customer-driven marketing programs that feature integrated product offerings and branding strategies.
Most recently, Taplett was Managing Director at MediaCOMMS and has worked at nationally recognized brands such as Aviation Week, Defense News/Sightline Media Group, Government Executive and Jane's Information Group to name a few.
