In 1949 the Baltic Air Charter Association was founded at London’s Baltic Exchange. Throughout those 70 years the association has focussed heavily on representing the interests of professional organisations and individuals working in the air charter industry with regulatory authorities and Governments around the globe. With only two brand refreshes in those 70 years, the Council has taken the opportunity to mark the 70th anniversary with a clear statement to the world of its purpose with the brand and identity change to ‘The Air Charter Association’.
The new branding gives The Air Charter Association a much clearer identity to stakeholders and partners and will allow the council and management team to move forward on the many key issues facing the industry, particularly illegal charters, security, training and best practice. The new brand was officially launched by Chairman, Nick Weston, at the Association’s 70th anniversary event held at the prestigious Institute of Directors in London’s Pall Mall at a special event on 4th July.
The Air Charter Association’s aims remain closely aligned to its original motto, taken from the Baltic Exchange, “Our Word, Our Bond”. It is an association of professionals working in an industry delivering the highest standards of quality, safety and customer service. The Association seeks to protect and bring to the world’s attention the importance of air charter, the industry provides vital air transport services for virtually every sector of business around the world.
