Ryanair has solidified its partnership with TUI, a prominent travel company, granting TUI authorisation to include Ryanair flights, seats and baggage options in its holiday packages. This collaboration emphasises a commitment to fair pricing, stipulating that TUI must refrain from overcharging customers for Ryanair products. As part of the agreement, TUI ensures the accurate provision of contact and payment information to Ryanair, enabling customers to seamlessly access their myRyanair accounts and receive essential flight details directly through email.
This exclusive partnership positions TUI in stark contrast to unauthorised online travel agency (OTA) pirates, known for deceptive practices such as hidden mark-ups and supplying fake customer details to the carrier. TUI customers will now enjoy the advantage of transparent pricing, devoid of hidden fees and the assurance that their correct contact and payment details are relayed to Ryanair. Furthermore, they will continue to benefit from flexible payment plans and ATOL protection, eliminating the need for Ryanair's customer verification process, a requirement for customers of unauthorized OTA pirates.
TUI becomes the third approved OTA partner for Ryanair, joining the ranks of loveholidays and Kiwi. This collaboration underscores the airline's commitment to fostering transparent and trustworthy relationships with OTAs, contrasting sharply with the unscrupulous practices of unauthorised entities.
Peter Krüger, Chief Strategy Officer and Chief Executive Officer Holiday Experiences at TUI Group, expressed enthusiasm about the agreement, stating, “The new agreement follows the Group's strategy of greater digitalisation of the business segments, contributing to our growth strategy through more products and new guests.”