SalamAir, Oman’s low-cost carrier, has taken a major step in its distribution strategy by officially launching its services on the Sabre Global Distribution System (GDS). This integration allows travel agents using Sabre to book SalamAir flights under the airline’s OV code and issue tickets on the OV960 stock in all active Billing and Settlement Plan (BSP) markets.
The move marks a significant boost to SalamAir’s global visibility. By leveraging Sabre’s established market presence, the airline can now connect with a wider network of travel agencies and online travel platforms. This will help international passengers access SalamAir’s competitive fares and expanding route network more easily.
Currently, SalamAir is available through Sabre in major BSP markets such as Saudi Arabia, the United Arab Emirates, Qatar, Bahrain, Kuwait and Turkey. The rollout will continue over the coming months, adding more BSP markets, including Oman, India, Sri Lanka, Pakistan, and Bangladesh.
The Sabre activation also aligns with SalamAir’s broader digital expansion strategy. It complements the airline’s efforts to improve booking accessibility, enhance customer experience, and strengthen its presence in competitive regional and international markets. By making its services available on a widely used GDS, SalamAir can better compete for both leisure and corporate travel bookings, expanding its reach beyond direct sales channels.
This strategic partnership positions SalamAir to benefit from increased exposure in global markets, greater booking convenience for travel agents, and improved brand recognition among international travellers. It marks another step in the airline’s ambitions to establish itself as a key player in the low-cost travel sector across the Middle East, South Asia and beyond.
