Lufthansa Group reveals new brand identity
The Lufthansa Group has introduced a refreshed visual identity designed to underscore the organisation’s collective strength. For customers, service offerings will be consolidated under the Group brand, making them more immediately identifiable. Dieter Vranckx, Chief Commercial Officer, Lufthansa Group, stated: “The Lufthansa Group is evolving from a group of airlines into an integrated airline group. […]
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