WestJet has appointed Captain Jeffrey Martin to the position of Chief Operating Officer. Martin will join WestJet on September 24, 2018, subject to Canadian immigration approval. Reporting to Ed Sims, Martin will oversee more than 11,000 WestJetters in WestJet's Flight Operations (including the Operational Control Centre), Guest Experience (Contact Centre and Inflight), Airports, Technical (Maintenance) Operations, Continuous Improvement, and the business strategy and execution of WestJet Encore.
Martin brings more than 28 years of commercial aviation and operational experience to WestJet. He comes from JetBlue, where he most recently served as Executive Vice-President of Operations, responsible for Technical Operations, System Operations, Safety, Security, Flight Operations, Training and Regulatory Compliance for the sixth largest airline in the U.S. Prior to that he spent 22 years at Southwest Airlines, where he began his commercial career as a pilot, and took on various leadership roles, eventually serving as Vice President of the Operations Coordination Centre.