Salesforce, a global leader in CRM, has announced that Cathay Pacific is using Salesforce to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalized engagements.
An existing Salesforce Sales Cloud and Service Cloud customer since 2014, Cathay Pacific is deploying Salesforce Marketing Cloud to unify sales, service and marketing, and deliver connected, personalised customer experiences across any channel, including email, social, digital advertising and more.
With the addition of Marketing Cloud, Cathay Pacific will focus on three key areas: acquiring new customers, personalising all touch-points along the traveller's journey and getting a complete 360-degree view of the members of its Marco Polo loyalty programme. Cathay Pacific's digital transformation is led by a vision that recognises and caters to the evolving needs of its customers in order to increase its competitiveness in the airline industry.
